I continue to get emails from players asking about the Reebok Melee's. Let me share that I can answer most questions and that the Melee may not be manufactured going forward. If you want to know more, please take a moment to email or call me.
Ed Andrews
ea@andrewsdev.com
(970) 729-3145

Why was a good selling product discontinued?

That is an easy question to answer. The larger question is why did they stay so long. My guess is huge corporations depend on the bottom line. When you can make a $5 shoe that sells retail for $90 then you start to understand. There isn't that much of a margin in bats and you need to have a major market share to make the investors happy. Unfortunately for Reebok, Miken has the largest portion of the senior market. I've often said I would love to make a product that breaks prematurely with no warrantee. (in automotive they call that programed obsolescence) But no one seems to care and continues to buy it anyway. How many guys do you know that have at least three bats. Not because they use three bats but they are for when the one breaks.

As for why. I would suspect that when some annual report came out and the bats did not perform as they expected it was axed. The reason there was a last minute order a few months ago tells me they had a contractual obligation with the factory to fulfill in China.

Graphite: Call me and I can answer your questions and perhaps help you.
Ed

Have heard that when Reebok chose to discontinued bat sales, it was two of their engineers that pitched their construction and new finish idea to Dudley and that is how the Lighten came about. Or similar events close to that?

Thank you Alan for stepping in and answering the question posed to me and for the solicitation as well.

+1

Happens a LOT....